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Mary-Kate and Ashley Olsen are going digital!

Olsen twins will be launching StyleMint.com in July, an e-commerce partnership with Santa Monica-based BeachMint,  a company headed by Josh Berman, one of the original founders of MySpace.

They  told press, “Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience. BeachMint is the ideal partner, as they share our vision for the brand and have the resources and talent to execute it.”

“BeachMint understands how online shopping is evolving and the importance of creating an authentic relationship between designer and customer. With Stylemint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers.”

Text by N. S. G.

Posted by on Apr 8 . Filed under Inspiracija. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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